Did you know? Baby boomers are turning 65 at a pace of 10,000 per day for the next 19 years.
How well do you know your customer? Be honest. We’re not just talking about job titles and buying criteria. We’re talking about personalities, opinions, digital preferences. Real B2B customer insight requires real interaction on a human scale. Without it, you might be chasing a penniless phantom.
With Godfrey, every strategy is built on customer-focused research. We’ll give your audience a face and voice. And we’ll show you how to talk to them.
B2B customer insight is a hard-won skill. It only looks easy when you’re as crazy about B2B as we are. Let’s talk about how Godfrey can forward your B2B objectives.
There’s a lot to learn from the construction industry – one so vital to our economy and yet so vulnerable to economic cycles. So here’s the question of the month: How do we plan when the future is murky at best?
Learn how the HVACR industry is dealing with the regulations and standards imposed regionally, nationally and globally.
See how we helped one client increase sales and build a loyal following with an email campaign.
Find out how a comprehensive media relations program helped one client raise its visibility in the trade press.
Social Media is all around us. Smart B2B marketers recognize that through social connections, information that is shared (good and bad), can impact the thoughts, attitudes and beliefs of individuals and groups.