As a B2B marketing pro, you have a lot to keep up with.  We’re right there with you.  Now we’re right here with you, too, offering our take on some of the week’s most interesting news and powerful insights in the world of business-to-business marketing and communications.  As we work out the schedule and topics I hope you’ll leave comments to let ...

As B2B marketers continue to wrestle with the ROI of social media a recent survey indicates that it is being used by millennial B2B buyers to gather information, seek advice and comment upon the B2B buying decisions that they are making.

Does a social media program result in better search rankings? It's why many B2B marketers are allocating more resources to being social.