When they asked Willie Sutton, the Depression Era gangster, why he robbed banks, he replied, “because that’s where the money is.” Today, if Willie were going for the money, he’d be looking at search marketing. Studies say 80% of B2B product research begins with a search engine. Those are real prospects, attempting to find answers to their questions or solutions to their problems.

B2B search marketing works better in an integrated marketing communications program. And a B2B integrated marketing communications program works better because of search. A Google AdWords Certified Partner, Godfrey has a team of search specialists who work directly with account and creative staff to integrate search engine optimization (SEO) and search engine marketing (SEM) into our programs. Into every tactic.

Search should be integrated in every marketing program because that’s where the money is. And you don’t have to rob banks to get it.