I know what you’re thinking. “Sure, I know everyone’s using social media, but my company sells products that cost a ton of money and sales can take years to close. I can’t generate a sale, or even a lead, for any of my products using Facebook or Twitter.” If you’ve ever said some version of that to yourself, read this article to reframe the way you might want to think about social media for ...

A Regular Roundup of Social Media Musings by Anna Gerz & Mike Wilt

This month's collection of all things Social Media examines a collection of lesser known networks and the content that fuels our social habits.

Before you cut into your marketing budget or scrap all plans for conducting research, ask yourself this question:
Is insight into an industry’s perception of your company, competitors, prospects and clients something you can afford to pass up?