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 B2B Insights 


By 2012, globally, more people will connect to the Internet via a mobile device than through a computer.

B2B Web Design & Development

Going Mobile for B2B Marketers

Are you feeling the pressure of “going mobile” but aren’t sure where to start? Do you know the pros and cons of native apps, web apps, and mobile websites? Could you explain the financial investment and ROI? Let us help.

This recorded webinar, developed by Godfrey and the Institute for the Study of Business Markets(ISBM), presents quick and easy answers (and supporting data) that can be immediately applied to current mobile web challenges.

Designing the B2B Digital Experience

Classy, creative design. Engaging yet intuitive functionality. We’ll help you create a digital solution—whether a desktop website or mobile app—that prompts users to take action. And creates activity you can measure.

We’ve got a team of experts with the skills and tools you need to reach your audience. Plus a proven digital process driven by industry best practices and a user-centered design philosophy. From web and mobile application design and development straight through to analytics, we’ll get you on the road to marketing communication success.

 

B2B Blog Posts

May 17, 2012
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Why Should Your B2B Company Be on Facebook?

The stats are all over the board regarding the B2B benefits of Facebook, with much of the feedback indicating a lag in Facebook popularity compared to other social media outlets for usefulness in B2B. Statistics aside, if you’re one of those in the “I’m skeptical about Facebook” camp here are several considerations that might help you rethink your position.

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May 16, 2012
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Branding Starts With the Customer

We have written about the importance of customer insight and unified marketing. For B2B and technology-oriented companies, it isn’t always easy to think beyond the product features. But here is one example of a marketer who is launching a new initiative to build the customer perspective into its global marketing organization.

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Related Items

Making Synchrony’s Web Site a Magnet for Web Search
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Find out how a revamped site and search solution increased average monthly organic search visits by 130%.

Johnson Controls, Inc.: Building Efficiency
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See how we helped one of our clients promote environmental leadership.

 

B2B Showcase

B2B Case History - Bosch Rexroth Corporation: Introducing the Bosch Rexroth Corporation to North AmericaCase History

Find out how an integrated campaign helped build brand awareness for one of our clients.

B2B Blog
Apr 28, 2011
1 Comment
You Want to Do WHAT? Treating Your Message with a Dash of Irreverence

Looking for a clever or interesting way to communicate your brand message? Consider taking some risks. Experiment with crazy solutions. Even if your ideas don’t make it all the way to the audience, there is value in asking the questions. But when the they do work out, it’s the icing on the cake.

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