Senior Vice President, Customer Insight & Strategic Media Programs
As senior vice president of customer insight and strategic media programs, Stacy heads the traditional, online and emerging media businesses and oversees the customer insight group. Godfrey’s customer insight group provides business-to-business audience insight that informs and
guides marketing communication program and creative strategy.
Stacy is a member of the Interactive Advisory Board of BPA Worldwide, which has the largest membership of any media-auditing organization in the world with over 2,800 media properties, as well as more than 2,600 advertiser and agency members. Stacy holds a B.B.A. (bachelor of
business administration) from Radford University, Virginia and is a graduate of the Leadership Harrisburg program.
Before joining Godfrey, Stacy began her career in the market research field in Charlotte, NC,
and began applying her research skills to the media function after joining the agency side of the business in 1997.
When specifying commercial building projects, it’s a team effort among architects, designers, engineers, and contractors. They will work with the building owner or facility manager to reach the best solution for the project. It’s important to understand how each party works together, and what their concerns are, in order to reach each audience with the right message.