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B2B Insights 


Leadership

When we say senior, we really mean it. Within the senior leadership team, the following seven people bring over 700 years of highly valuable B2B marketing experience to Godfrey and their clients.

President & CEO

Manners joined Godfrey in 1984 as director of public relations and was later promoted to vice president, then executive vice president and partner in 1999, and finally, president and CEO in 2009. During his tenure as director of public relations, Chuck has brought a results-oriented approach to pr programs, and managed them to achieve a high degree of integration with broader marketing and communications initiatives. Chuck's insistence on high-contact, high-integrity media relations is a hallmark of every Godfrey PR program.

 

For the past 20 years, Chuck has directed Godfrey's public relations service and staff. His earlier background includes both journalism and corporate public relations, along with a B.S. from Indiana University of Pennsylvania.

Okay, so maybe you’ve actually met your CFO. Unless you are a close confidante, however, you may not know what keeps him, or her, awake at night.

Executive Vice President, Partner

Jim brings an impressive background to his responsibilities as head of the creative orbit — allowing him to derive excellent creative work from his Godfrey team, and present ideas in ways that are highly organized and powerful.

 

Before joining Godfrey, Jim was creative director for advertising agencies in Upstate New York and Northeastern Pennsylvania, where he developed branding and packaging strategies for major food companies. He holds a B.F.A. from Wilkes University and also completed post-graduate studies at Syracuse University.

On its own, the Apple logo is really not that clever. The symbol is pretty obvious: an apple shape for a company named “Apple.” So why is the Apple logo one of the most recognizable in the world? Because a logo derives its meaning from the quality of the thing it symbolizes, not the other way around.

Executive Vice President, Partner

Ken has a unique ability to understand client marketing challenges and provide cogent advice with speed and precision. He manages a Strategic Business Group at Godfrey and has taken a lead role in staff development and training. Ken also directly serves key accounts as an account manager. (And, he keeps a bucket in his office he'd like to tell you about.)

 

Before joining Godfrey, Ken honed his marketing communications skills with major corporations and advertising agencies. He holds a B.S. from Towson University, attended University of Baltimore graduate business school, and teaches marketing, sales, and advertising courses at Harford Community College, Bel Air, Maryland.

Millennials are moving onto B2B buying teams and influencing product and service purchase decisions. Are you in present in the right places to engage with them?

Executive Vice President, Partner

Russ manages Godfrey's account management staff and serves key accounts as an account supervisor and manager. A marketing communications strategist, he has helped to define Godfrey's own mission and achieve its current position as one of the nation's leading B2B agencies. His extensive client-side experience gives him the insight and know-how to help clients develop marketing and communications strategies and translate them into hard-working, high-impact programs.

 

Before joining Godfrey, Russ spent 13 years in marketing communications with manufacturers in the telecommunications, chemicals, and industrial automation industries. He holds both B.S. and M.S. degrees from Frostburg State University.

We have written about the importance of customer insight and unified marketing. For B2B and technology-oriented companies, it isn’t always easy to think beyond the product features. But here is one example of a marketer who is launching a new initiative to build the customer perspective into its global marketing organization.

Senior Vice President, Global Business Development

As senior vice president of global business development, Lance oversees Godfrey's business development and is leading an effort to form a global business-to-business agency network to help Godfrey fulfill the growing needs of international clients and prospective customers. When he's actually in the office and not traveling the trade show circuit, he works diligently to understand client needs in order to offer solutions that are relevant and highly effective. A certified brand coach from Dr. Ralph Oliva, executive director for the Institute for the Study of Business Markets (ISBM), Lance spent four years at AccuWeather prior to his Godfrey arrival where he was the director of newspaper sales.

 

Lance received his undergraduate degree in politics, with a certificate in political economics, from Princeton University in 2003. He received his MBA from the Smeal College of Business at The Pennsylvania State University in 2007.

What is the relationship between profanity and marketing? Between profanity and business in general? Are there times when profanity is acceptable, and further, actually encouraged? This blog examines the power of those four to five-letter words.

Senior Vice President, Customer Insight & Strategic Media Programs

As senior vice president of customer insight and strategic media programs, Stacy heads the traditional, online and emerging media businesses and oversees the customer insight group. Godfrey’s customer insight group provides business-to-business audience insight that informs and guides marketing communication program and creative strategy.

 

Stacy is a member of the Interactive Advisory Board of BPA Worldwide, which has the largest membership of any media-auditing organization in the world with over 2,800 media properties, as well as more than 2,600 advertiser and agency members. Stacy holds a B.B.A. (bachelor of business administration) from Radford University, Virginia and is a graduate of the Leadership Harrisburg program.

 

Before joining Godfrey, Stacy began her career in the market research field in Charlotte, NC, and began applying her research skills to the media function after joining the agency side of the business in 1997.

There are plenty of statistics and information available on the growing trend of smartphone use. But some of the more recent moves from Google in the mobile space put a greater emphasis on its importance, particularly in the Search and SEO world. Here are five Google announcements worth noting.

Director of Business Services

Jo-Ann is responsible for Godfrey’s payroll, human resources and benefits (health and 401k) administrative functions. She helps ensure efficient, cost-effective operation for our agency through her expertise in the areas of accounting, billing, financial scheduling and employee benefits programs.

 

In addition to her nearly 20 years of experience in the human resources/accounting field, Jo-Ann is also a member of the Society for Human Resource Management (SHRM), a global organization that is the world’s largest association dedicated to human resource management. Jo-Ann holds a B.A. in Accounting from Kutztown University, and was Senior Financial Officer at Family-Child Resources, Inc., before joining the Godfrey team in 2008.

Read Godfrey's commentary on the latest developments in B2B marketing, by visiting the B2B Insights blog.

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