Did you know? 45% of B2B marketers reported using social media to drive inbound search performance.

Leadership

No one at Godfrey has carried the torch for B2B quite like our senior leadership team. These seven people bring more than 100 years of priceless B2B marketing experience to Godfrey and its clients.

President & CEO

Manners joined Godfrey in 1984 as director of public relations and was later promoted to vice president, then executive vice president and partner in 1999, and has served as president and CEO since 2009. During his leadership of Godfrey’s PR services, Chuck brought a results-oriented approach to PR programs, and managed them to achieve a high degree of integration with broader marketing and communications initiatives. Chuck's insistence on high-contact, high-integrity media relations remains a hallmark of Godfrey PR programs.

 

As president and CEO, Chuck is leading the company’s shift to unified marketing, which in his words allows Godfrey to “embrace both the opportunities and complexities of digital marketing, while remaining focused on two things that have always been critical: what’s most important to the client’s customer, and what’s the grand concept that will bring the client’s marketing message to life?”

 

Chuck’s earlier background includes both journalism and corporate communications, along with a B.S. from Indiana University of Pennsylvania. He is a member of Vistage International.


Change is happening fast in the energy sector: While global energy use skyrockets (especially in developing regions), the cost of renewables—particularly solar and wind power—is declining while both natural gas and crude oil production is expanding.

Executive Vice President, Partner

Jim brings an impressive background to his responsibilities as head of the creative orbit — allowing him to derive excellent creative work from his Godfrey team, and present ideas in ways that are highly organized and powerful.

 

Before joining Godfrey, Jim was creative director for advertising agencies in Upstate New York and Northeastern Pennsylvania, where he developed branding and packaging strategies for major food companies. He holds a B.F.A. from Wilkes University and also completed post-graduate studies at Syracuse University.

On its own, the Apple logo is really not that clever. The symbol is pretty obvious: an apple shape for a company named “Apple.” So why is the Apple logo one of the most recognizable in the world? Because a logo derives its meaning from the quality of the thing it symbolizes, not the other way around.

Executive Vice President, Partner

Ken has a unique ability to understand client marketing challenges and provide cogent advice with speed and precision. He manages a Strategic Business Group at Godfrey and has taken a lead role in staff development and training. Ken also directly serves key accounts as an account manager. (And, he keeps a bucket in his office he'd like to tell you about.)

 

Before joining Godfrey, Ken honed his marketing communications skills with major corporations and advertising agencies. He holds a B.S. from Towson University, attended University of Baltimore graduate business school, and teaches marketing, sales, and advertising courses at Harford Community College, Bel Air, Maryland.

Learn about Godfrey insights that can help you understand 6 misconceptions that B2B marketers tend to make when communicating with the “Mind of the Engineer”.

Executive Vice President, Partner

Russ manages Godfrey's account management staff and serves key accounts as an account supervisor and manager. A marketing communications strategist, he has helped to define Godfrey's own mission and achieve its current position as one of the nation's leading B2B agencies. His extensive client-side experience gives him the insight and know-how to help clients develop marketing and communications strategies and translate them into hard-working, high-impact programs.

 

Before joining Godfrey, Russ spent 13 years in marketing communications with manufacturers in the telecommunications, chemicals, and industrial automation industries. He holds both B.S. and M.S. degrees from Frostburg State University.

If you want to win in the NFL, there’s a lot you can learn from B2B. For starters, here are five important lessons that NFL teams can learn from B2B marketers.

Senior Vice President, Global Business Development

As senior vice president of global business development, Lance oversees Godfrey's business development and is leading an effort to form a global business-to-business agency network to help Godfrey fulfill the growing needs of international clients and prospective customers. He works diligently to understand client needs in order to offer solutions that are relevant and highly effective.

 

Lance received his undergraduate degree in politics, with a certificate in political economics, from Princeton University in 2003. He received his MBA from the Smeal College of Business at The Pennsylvania State University in 2007.

You’re at a client meeting when your customer asks you, “Your company can do this, yes?” You pause and think, “Sure, we could do it.” But you’re also aware of another company or service provider who would likely be better suited for the task. What do you do? You’re responsible for winning the account, and perhaps there is an ...

Senior Vice President, Customer Insight & Strategic Media Programs

As senior vice president of customer insight and strategic media programs, Stacy heads the traditional, online and emerging media businesses and oversees the customer insight group. Godfrey’s customer insight group provides business-to-business audience insight that informs and guides marketing communication program and creative strategy.

 

Stacy is a member of the Interactive Advisory Board of BPA Worldwide, which has the largest membership of any media-auditing organization in the world with over 2,800 media properties, as well as more than 2,600 advertiser and agency members. Stacy holds a B.B.A. (bachelor of business administration) from Radford University, Virginia and is a graduate of the Leadership Harrisburg program.

 

Before joining Godfrey, Stacy began her career in the market research field in Charlotte, NC, and began applying her research skills to the media function after joining the agency side of the business in 1997.

When specifying commercial building projects, it’s a team effort among architects, designers, engineers, and contractors. They will work with the building owner or facility manager to reach the best solution for the project. It’s important to understand how each party works together, and what their concerns are, in order to reach each audience with the right message.

Director of Business Services

Jo-Ann is responsible for ensuring efficient, cost-effective operation at Godfrey through her expertise in human resources, accounting, billing and financial scheduling.

 

In addition to her nearly 20 years of experience in the human resources/accounting field, Jo-Ann is also a member of the Society for Human Resource Management (SHRM), a global organization that is the world’s largest association dedicated to human resource management. Jo-Ann holds a B.A. in Accounting from Kutztown University, and was Senior Financial Officer at Family-Child Resources, Inc., before joining the Godfrey team in 2008.

Read Godfrey's commentary on the latest developments in B2B marketing, by visiting the B2B Insights blog.

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