Executive Vice President, Partner
Jim brings an impressive background to his responsibilities as head of the creative orbit — allowing him to derive excellent creative work from his Godfrey team, and present ideas in ways that are highly organized and powerful.
Before joining Godfrey, Jim was creative director for advertising agencies in Upstate New York and Northeastern Pennsylvania, where he developed branding and packaging strategies for major food companies. He holds a B.F.A. from Wilkes University and also completed post-graduate studies at Syracuse University.
On its own, the Apple logo is really not that clever. The symbol is pretty obvious: an apple shape for a company named “Apple.” So why is the Apple logo one of the most recognizable in the world? Because a logo derives its meaning from the quality of the thing it symbolizes, not the other way around.