With a variety of clients in the HVAC and construction markets, Godfrey has developed extensive expertise in marketing to and through the distribution channels employed in these industries. Godfrey is now taking steps to share its expertise with contractors who are client customers and who sometimes need help with their own regional marketing and communications.

Through a series of articles in HVACR Business magazine, Godfrey’s Mike Wayde and Stacy Whisel are helping to guide contractors in how to make customer connections online (Get Noticed with Interactive Advertising), how to develop effective broadcast campaigns (Preparing For Your Debut), the key steps in the marketing process (5 Pillars of Digital Marketing) and how to boost sales through web-based communications (Advance Sales Via The Web).

Wayde is an account supervisor and Whisel is vice president – strategic media at Godfrey.