Godfrey has added two new members to its professional services team. Benjamin Wilver joins Godfrey as director of search marketing and Melissa Einfrank joins the public relations team as an account manager.

As the director of search marketing, Wilver works with clients to develop their search engine optimization (SEO) and search engine marketing (SEM) strategies to help them increase their online presence and drive relevant visitors to their Web sites. Wilver has eight years of experience, most recently as the internet marketing manager at Sharp Innovations where he worked with clients to develop their overall web strategy. Wilver has a degree from McCann School of Technology in computer science, and currently resides in Lancaster.

In her role as a public relations account manager, Einfrank, of Lancaster, will manage a variety of business-to-business accounts in the HVAC (heating, ventilation and air conditioning), manufacturing and technology industries. She brings over five years of public relations experience, working with clients ranging from financial and consulting services companies to those specializing in technology and outsourcing with her work at Peppercom Strategic Communications in New York, N.Y., and Waggener Edstrom Worldwide in Stamford, Conn. She is a graduate of Ithaca College, with a bachelor of science degree in organizational, communication, learning and design.