Lancaster, Pa. — Godfrey, a nationally ranked business-to-business marketing communications agency, today announced the launch of its new website. With an enhanced focus on analytics and user functionality, the redesigned website is easy to navigate and allows for a more engaging experience. In addition, the website provides expert content on marketing trends to serve as a resource for the B2B marketing community.
The website has a variety of new components, including an improved user interface. Embracing the philosophy of user-centered design, Godfrey’s website was engineered around creating a positive experience tailored to each visitor. The website incorporates functionality to meet the unique needs of every user. For example, users receive a welcome message with customized links each time they visit the site. Using advanced analytics and real-time monitoring, the site intelligently responds to user’s interactions—from keyword searches to link clicks—by instantly presenting information related to each user’s specific interests. By thoughtfully responding to user behavior, the site experience is more relevant and engaging.
“As a digital communications agency, we wanted our expertise in analytics and web development to shine through while also creating a clean, simple design for our visitors that aligns with our customer-centric philosophy,” said Lance Baird, vice president, sales and marketing at Godfrey. “Our customers are seeking an agency that is modern and innovative, yet strategic and thoughtful in its approach. We believe that our new website demonstrates this, not only in our customer case studies, which outline measureable results and campaign effectiveness, but also in the overall architecture of the site. It’s a true reflection of what clients experience when they partner with Godfrey.”
“We are pleased to introduce our new website to our customers, prospects and the industry at large,” said Chuck Manners, president and CEO of Godfrey. “The content, which includes whitepapers, case studies and blogs, not only showcases our expertise and thought leadership, but also provides a place where other B2B marketers can visit to get up-to-date information on industry trends. It is our hope that visitors to the new website will uncover valuable information on the evolving marketing landscape, as well as gain a better understanding of who we are as a company.”
The new website will also integrate Godfrey’s social media platforms by inviting people to join conversations on Godfrey’s blog and via twitter.