Lancaster, Pa. – Godfrey, a nationally ranked business-to-business marketing communications agency, announced today that after training and an exam its Director of User Experience, Jennifer Brown, has been named a Certified Usability Analyst™ (CUA).

The courses and exam were conducted through the industry organization Human Factors International (HFI). CUAs embrace user-centered design, which is based on careful research and analysis of customer behavior. They are adept at pinpointing usability problems from the unique perspective of the end user and offering design solutions for a variety of applications. As a CUA, Brown will help develop intuitive, effective and valuable user-centered solutions that reflect positively on Godfrey’s clients’ businesses and brands.

“As technology continues to evolve, websites and applications have become more complex and are expected to deliver a truly interactive experience to their users. Having a Certified Usability Analyst on our team helps to advance our goal of providing our clients with deep knowledge and insights into their markets and customers,” said Chuck Manners, president and chief executive officer at Godfrey.

In order to become CUA-certified, Brown took the following courses:

• User-Centered Analysis and Conceptual Design

• Practical Usability Testing

• Science and Art of Effective Web and Application Design

• Putting Research into Practice

As Director of User Experience, Brown is part of Godfrey’s Customer Insight Group that also includes the functions of research, media, search marketing, analytics and marketing technology – all focused on clients’ customers.