Lancaster, Pa. – Godfrey, a nationally ranked business-to-business marketing communications agency, has released an e-book, Jumpstart Your B2B Marketing, to provide valuable insight for business-to-business (B2B) marketing professionals as they plan their marketing communications strategies.

Written by Godfrey’s in-house experts, the e-book contains topics ranging from mobile, social media, search, content strategy, public relations, direct marketing as well as other tactics that can be used to create effective and successful B2B marketing communications strategies.

“As new technologies and approaches to marketing communications continue to evolve, we understand how overwhelmed marketers can be as they plan marketing communications strategies,” said Chuck Manners, president and CEO of Godfrey. “We’ve combined the expertise of various specialists in our agency with our unique focus on customer insight to develop a comprehensive resource complete with tips and tactics that will help deliver measurable results.”

In this e-book, available for free download at www.godfrey.com/Jumpstart, marketers will learn:

• Mobile strategy considerations
• How to corral the costs of B2B research
• The key to successfully leveraging social media
• How to use analytics to effectively track ROI