Lancaster, Pa. – Godfrey, a nationally ranked business-to-business marketing communications agency, has hired Joe Weinlick as vice president, Unified Marketing.

In this newly created role, Weinlick will collaborate closely with Godfrey’s Account and Creative Services Groups—as well as the recently formed Customer Insight Group—to develop cohesive programs that take advantage of existing as well as emerging technologies to help Godfrey’s clients effectively reach their customers in an increasingly fragmented marketing communications landscape.

With more than 20 years of industry experience, on both the client- and agency-side of marketing communications, Weinlick was most recently senior vice president, chief branding strategist for Brownstein Group, a Philadelphia-based agency that had acquired Iliad Interactive, a digital company founded by Weinlick. Prior to that, he worked as vice president, chief creative officer for Earle Palmer Brown Interactive, also in Philadelphia. Weinlick resides in West Chester, Pa.

“We are happy to welcome Joe to Godfrey, and are enthusiastic about his new role within the company,” said Chuck Manners, president and chief executive officer at Godfrey. “He will draw on his wealth of experience as he works with our teams to identify opportunities, recommend solutions and advance our business development efforts.”

Regarding his new role Weinlick said, “The focus for many agencies has been on the integration of digital and traditional marketing. In today’s changing media landscape, where emerging technology touches everything, integration is not enough. At Godfrey, our mission is to reinvent ourselves to create a new type of agency. Our clients do not want tactical recommendations; they want a cohesive strategy that works. At Godfrey, we are calling that unified marketing.”