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Free Guide Helps Streamline Online Literature Fulfillment
Godfrey provides new ordering system to make online literature fulfillment easier
January 17, 2007
Godfrey, a nationally ranked business-to-business agency, has introduced an Online Literature Ordering application. Designed specifically to meet the needs of business-to-business marketers, this application provides a streamlined process for fulfilling literature requests from multiple user types.
Once in place, the Online Literature Ordering system enables customers, prospects, salespeople and channel partners to obtain electronic or printed copies of a company's literature---including sales CDs, videos and other types of files---from single pieces to bulk quantities, by simply logging on to a Web site. The Godfrey Online Literature Ordering application also makes it easy for companies to track, report and manage the literature fulfillment process.
"This application is designed to be easily customized to handle the specific needs of each company," said Curt Hitchcock, executive vice president and director of business development with Godfrey. "It can handle electronic file downloads, single-hardcopy requests from the public, and bulk fulfillment for distributors. The system provides time and money savings over manual fulfillment, easily paying for itself in the first year of operation."
By offering customers, prospects, salespeople and channel partners the opportunity to download literature files electronically, a company can eliminate the order processing and mailing/shipping costs of requests, as well as printing costs.
Other benefits of the Online Literature Ordering System include:
Godfrey is a full-service, integrated business-to-business communications company. The agency offers research, strategic consulting, change communications management, brand management, advertising, public relations, interactive media and e-business solutions, lead management, measurement and the ability to implement cutting-edge technologies.
January 17, 2007
Godfrey, a nationally ranked business-to-business agency, has introduced an Online Literature Ordering application. Designed specifically to meet the needs of business-to-business marketers, this application provides a streamlined process for fulfilling literature requests from multiple user types.
Once in place, the Online Literature Ordering system enables customers, prospects, salespeople and channel partners to obtain electronic or printed copies of a company's literature---including sales CDs, videos and other types of files---from single pieces to bulk quantities, by simply logging on to a Web site. The Godfrey Online Literature Ordering application also makes it easy for companies to track, report and manage the literature fulfillment process.
"This application is designed to be easily customized to handle the specific needs of each company," said Curt Hitchcock, executive vice president and director of business development with Godfrey. "It can handle electronic file downloads, single-hardcopy requests from the public, and bulk fulfillment for distributors. The system provides time and money savings over manual fulfillment, easily paying for itself in the first year of operation."
By offering customers, prospects, salespeople and channel partners the opportunity to download literature files electronically, a company can eliminate the order processing and mailing/shipping costs of requests, as well as printing costs.
Other benefits of the Online Literature Ordering System include:
- The system is easy to use and administer. It follows familiar "shopping cart" functionality and uses an intuitive user interface for content management.
- It provides 24/7 access, getting information into the hands of a company's customers and prospects immediately.
- The system enhances tracking and control, by allowing users to export all ordering information into a spreadsheet or other application for easy reporting, tracking and sorting.
Godfrey is a full-service, integrated business-to-business communications company. The agency offers research, strategic consulting, change communications management, brand management, advertising, public relations, interactive media and e-business solutions, lead management, measurement and the ability to implement cutting-edge technologies.
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