Godfrey releases white paper that provides instructions on optimizing online search engine performance
February 1, 2007
A new white paper on search engine performance is now available from Godfrey, a nationally ranked, business-to-business marketing communications agency.
"What B2B Marketers Need to Know about Improving Search Engine Performance" (81 KB PDF) details the critical link that search engines play in today's rapidly changing online world. The white paper outlines the key factors that B2B marketers need to consider to optimize their companies' performance: organic search, paid search and offline communications.
"Search engine performance is the proverbial moving target of 21st century marketing communications," said Curt Hitchcock, executive vice president and director of business development with Godfrey.
The white paper provides the latest information on search engine performance, including research results, trends and guidelines for maximizing search engine performance. The white paper also delves into the three key concepts of search engine optimization: content, keywords and links.
"Search engines have been successful at honing their search criteria, and, in fact, providing a better search experience with more accurate results," Hitchcock added. "As a consequence, the battleground is littered with techniques - a good example is meta tags - that were once valuable for search engine optimization, and now are more or less a curiosity, with little impact on search performance."
While the white paper addresses these and other issues, it also discusses the role of pay-per-click search advertising and the importance of search engine performance in an integrated marketing communications program.
For more information or to speak with an expert on search engine performance, contact Russ Green at or 717-393-3831, ext. 125.
Godfrey is a full-service, integrated business-to-business communications company. The agency offers research, strategic consulting, change communications management, brand management, advertising, public relations, interactive media and e-business solutions, lead management, measurement and the ability to implement cutting-edge technologies.
Godfrey Editorial Contact
Godfrey
40 N. Christian Street
Lancaster, PA 17602
717-393-3831
www.godfrey.com
