Godfrey offers free channel audit tool to help you make the most of your distribution efforts
February 28, 2007
Godfrey, a nationally ranked business-to-business marketing communications agency, has launched the Channel Strategy Audit, an innovative web-based guide designed to help b-to-b marketers evaluate the effectiveness of their distribution channel strategy.
The audit is organized into several parts, including a survey of the current business environment and distribution methods, then asks questions concerning whether or not revenue-producing practices are performing up to company expectations.
"Intended to ask thought-provoking questions often overlooked when evaluating planning strategies, Godfrey's Channel Strategy Audit can also help facilitate effective sell-through measures in multi-step distribution channels," says Curt Hitchcock, a Godfrey executive vice president and director of new business development.
Key issues are raised to determine the overall health of the sales and marketing efforts within the company. Also highlighted are topics like using technology and developing a plan to increase customer satisfaction and reach new end users.
Since communication is a vital component within and outside a company, the Channel Strategy Audit also works as a tool to analyze existing branding programs, product training and other value-added services that could be implemented to enhance distribution partner relationships.
Godfrey is a full-service, integrated business-to-business communications company. The agency offers research, strategic consulting, change communications management, brand management, advertising, public relations, interactive media and e-business solutions, lead management, measurement and the ability to implement cutting-edge technologies.
Godfrey Editorial Contact
Godfrey
40 N. Christian Street
Lancaster, PA 17602
717-393-3831
www.godfrey.com
