Make the Most of Your Sales Leads
Godfrey offers free lead management audit tool to help you make the most of your leads
March 5, 2007
Godfrey, a nationally ranked business-to-business marketing communications agency, introduces the Lead Management Audit an innovative guide designed to help b-to-b marketers evaluate the effectiveness of their present lead management strategy.
Available A, href="/leads">free online as a downloadable pdf, the audit is organized into several parts, including a survey of the current business environment and industry, and key aspects and issues of your lead management program, such as lead generation, processing, reporting and evaluation.
"Intended to ask thought-provoking questions often overlooked when evaluating planning strategies, Godfrey's Lead Management Audit will help marketers know where they are in terms of their current program, and help discern where they want to be, and the steps to take to get there," says Curt Hitchcock, a Godfrey executive vice president and director of business development.
Marketers are asked to define products and/or services, describe distribution networks, and discuss whether current practices of marketing, sales and customer service align with management direction. Also included in the audit are questions related to e-commerce, the company website, and web-based lead generation and management.
The Lead Management Audit offers help to identify areas where leads may be lost or allowed to cool down, resulting in lost customer contact and lost sales. It can provide thoughtful, detailed information to improve the effectiveness and get better value from your current lead management system.
For more information about Godfrey's free, online web-based Lead Management Audit, visit us online or contact Russ Green directly at or 717-393-3831, ext. 125.
Godfrey is a full-service, integrated business-to-business communications company. The agency offers research, strategic consulting, change communications management, brand management, advertising, public relations, interactive media and e-business solutions, lead management, measurement and the ability to implement cutting-edge technologies.
Godfrey Editorial Contact
Godfrey
40 N. Christian Street
Lancaster, PA 17602
717-393-3831
www.godfrey.com
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