Godfrey Advertising, a nationally ranked business-to-business marketing communications agency, has joined Worldwide Partners, Inc., the world's largest network of independent advertising agencies with combined capitalized billings of over $3.0 billion (U.S.).

"We are firmly established as one of the top ten business-to-business agencies in the U.S.," noted Godfrey President Valerie A. Moul. "Now we have immediate access to the expertise and capability of 80 other agencies operating in more than 40 countries, placing international and global marketing communications programs truly within our scope."

Moul noted that Godfrey also intends to leverage the skills of other member agencies to "help us accelerate marketing communications solutions for our clients, and help them shorten time to market. We're excited about the additional resources now at our disposal and the agility this affords. It's the perfect complement to our own initiatives focused on effective marketing communications in the environment of 'Web 2.0' and beyond," Moul said.

According to Al Moffatt, president and chief executive officer of Worldwide Partners, the international network headquartered in Denver, Colorado, ranks "as the 10th largest marketing communication organization in the world." "We do things differently than the large conglomerates. Each partner agency is a shareholder," Moffatt said. "So, we're a bottom-up agency network whereby our partner agencies own us rather than us owning them. We provide the resources and the global outreach to help our partners achieve growth while the partner agencies work together to build business and service clients internationally."

"Each partner agency is hand-selected for its progressive and innovative approach in its segment. We're thrilled to have Godfrey and its strong B-to-B expertise on board with Worldwide Partners," Moffatt said.

Founded in 1947, Godfrey operates in historic downtown Lancaster, Pa., with a staff of 60 professionals serving national and international clients primarily in the manufacturing, technology and service sectors. Throughout its 60-year history, Godfrey has been known as an advocate of strategically-driven integrated marketing communications and, for more than a decade, as an early adopter of interactive and Internet-based marketing communications.

Godfrey is a full-service, integrated business-to-business communications company. The agency offers research, strategic consulting, change communications management, brand management, advertising, public relations, interactive media and e-business solutions, lead management, measurement and the ability to implement cutting-edge technologies.

To learn more about this partnership go to www.godfrey.com/about_us/worldwide_partners.aspx. For more information about Worldwide Partners, go to www.worldwidepartners.com.

Godfrey is a full-service, integrated business-to-business communications company. The agency offers research, strategic consulting, change communications management, brand management, advertising, public relations, interactive media and e-business solutions, lead management, measurement and the ability to implement cutting-edge technologies.