- Uses social media to engage audiences directly
- Incorporates a variety of new online technologies and tactics, like press release optimization, blogs, podcasts, social media press releases, RSS and webcasts to deliver maximum benefits
- Makes the most of online relationships by leveraging the web to save time
- Allows convergence of tried and true PR programs with the new, more interactive online communities
- Helps business-to-business marketers get the most out of their marketing communications budget and program
What Convergent PR means for business-to-business marketers
- Increases online search results for company names, brand names, products and services using keywords in PR documents
- Drives more customers to a company’s Web site for product and service information
- Boosts brand awareness among industry “influencers” as well as trade editors
- Helps develop 1-on-1 relationships with customers
- Helps position a marketer’s company as an industry leader
What Godfrey brings to Convergent PR
- 60 years of PR experience in various industries
- Broad business-to-business and industrial marketing focus
- Client-side marketing experience
- Complements extensive in-house capabilities, such as traditional PR services, brand management, print, Web and multimedia ads, trade show support, video for Web and conventional broadcasting, design and photography, and technical Web 2.0 writing
- Interactive services, like Web site design and development, Flash programming and multimedia, search engine optimization, E-mail marketing and management tools and custom applications, including e-commerce
QUOTES
Corporate: Chuck Manners, vice president and partner, Godfrey:
“Convergent PR combines the tried and true with the exciting and new. This means Godfrey is continuing to practice sound, fundamental media relations and publicity programs geared to business-to-business audiences. We’re also embracing certain aspects of the new ‘social media’ which are geared to online conversations among customers and influencers, including but not limited to traditional journalists.”
Customer: Carol Fudge, marketing manager for Freudenberg Building Systems, Inc.
"The world of communication is constantly evolving. Godfrey's help in communicating our brand positioning through traditional as well as new media has been, and will continue to be, critical to our success."
Godfrey is a full-service, integrated business-to-business communications company. The agency offers research, strategic consulting, change communications management, brand management, advertising, public relations, interactive media and e-business solutions, lead management, measurement and the ability to implement cutting-edge technologies.
