What Search means in general

• Designed with one goal in mind: Make it easier for online users to find what they’re looking for on the Internet.
• Utilizes search engines, which follow basic principles that business-to-business companies can use to improve search rankings or earn an appropriate search ranking.
• Focuses on two primary disciplines: Search engine optimization (SEO) and search engine marketing (SEM.)

• Search engine optimization – The practice of modifying a Web site to improve organic search results.
• Search engine marketing – Paid search.

 What Search means for business-to-business marketers

• Serious b-to-b marketers are taking notice of their companies’ search engine performance.  Several recent studies have shown that b-to-b buyers start their research into new technologies or products by going to a search engine.
• Prospective customers are using search in all stages of the buying process – not just the end, when search functions as a virtual catalog for ready-to-buy products, but also at the beginning, when they’re looking for possible solutions to the problems or issues they’re facing.

 What Godfrey brings to Search

• Godfrey has created B-to-B Strategic Search to provide the customer-centric, content-driven approach needed for successful business-to-business search performance.

• B-to-B Strategic Search uses all available tools to help b-to-b marketers achieve a presence in the search results of users who are looking for their technology or product. It includes both search engine optimization (SEO) and search engine marketing (SEM)

• To complement B-to-B Strategic Search, Godfrey provides:

• Interactive services, such as Web site design and development, Flash programming and multimedia, E-mail marketing and management tools, and custom applications, including e-commerce.
• Content development across all disciplines, including the Web, advertising, convergent public relations and collateral.
• More than 30 years’ experience in various industries, with a broad b-to-b and industrial marketing focus.

QUOTES

Godfrey: Mike Wayde, Senior Account Manager:

"There are a lot of search companies out there, but very few that can take search to a strategic level and leverage it into an integrated b-to-b marketing program.  Strategic search requires real knowledge of technical and specialized markets, solid content development expertise and the ability to integrate search appropriately across an entire program."

Client: Andy Fracica, director of marketing, WaterFurnace International, Inc.:

“We are marketing geothermal heating and cooling systems for residential and commercial applications.  End-user awareness and interest are critical, so we can provide qualified leads to our channel partners.  And that means people have to be able to find us.  Godfrey is helping us address both search engine optimization and search engine marketing – with defined metrics and reporting – as we expand our integrated marketing communication effort and capture opportunities for our ultra-energy-efficient, ‘green’ product line.”

Godfrey provides full-service, integrated business-to-business branding and marketing communications services. The agency offers research, brand management, advertising, convergent public relations, digital marketing, search (SEO and SEM), media, direct marketing and analytics services.