Godfrey, a nationally ranked business-to-business marketing communications agency, has hired Lance A. Baird as its new vice president of sales and marketing.

Baird is responsible for generating new business and leading Godfrey’s marketing efforts with prospective business-to-business clients.

Prior to joining Godfrey, Baird was director of newspaper sales and a senior account executive for AccuWeather Inc., State College, PA.  He also held sales positions with CBS SportsLine.com and The GAP Inc., and founded his own business, Windows Wizards Computer Services, in 1998.

A resident of Lancaster, Baird holds a bachelor’s degree in politics, with a minor in political economics, from Princeton University.  He is pursuing an Executive Masters of Business Administration (EMBA) degree from the Pennsylvania State University.

Godfrey provides full-service, integrated business-to-business branding and marketing communications services. The agency offers research, brand management, advertising, convergent public relations, digital marketing, search (SEO and SEM), media, direct marketing and analytics services.