Veeco Instruments Inc. (Nasdaq: VECO) selected Godfrey, a nationally ranked business-to-business marketing communications agency, as its full-service agency following a comprehensive agency search.
Veeco provides solutions for nanoscale applications in the worldwide semiconductor, data storage, HB-LED/wireless and scientific research markets. Its metrology products are used to measure at the nanoscale, and its process equipment tools help create nanoscale devices.
Headquartered in Woodbury, N.Y., Veeco operates manufacturing and engineering facilities in New York, New Jersey, California, Colorado, Arizona and Minnesota. Global sales and service offices are located throughout the United States, Europe, Japan and Asia Pacific.
“As we considered agency pitches, Godfrey impressed us with examples of real programs, solid metrics and tools that speak to the breadth of their experience working with new technologies and Web projects,” said Fran Brennen, senior director of marketing communications at Veeco. “It became readily apparent to us that Godfrey brings to each of its projects a creative passion and deep knowledge that best equips the agency to handle all of our program elements, from ad creative to Web work, across national and international markets.”
As Veeco’s agency of record, Godfrey will partner with Veeco to achieve the company’s marketing objectives through hyper-integrated, highly targeted and measurable campaigns. In addition, Godfrey will manage creative and programming for
Veeco’s Web site.
