B2B Insights, a monthly e-newsletter launched by Godfrey, a nationally ranked business-to-business marketing communications agency, provides timely information on trends and technologies influencing the business-to-business marketing community.

“We’re reaching out to marketers, media organizations and other interested individuals and organizations with quick, practical information, including statistics, news and commentary,” said Russ Green, executive vice president at Godfrey. “B2B Insights employs blogs, podcasts and other Web 2.0 technologies to deliver information and encourage reader participation -- all in an effort to help marketers develop and implement ‘hyper-integrated’ communications programs.”

Godfrey’s e-newsletter summarizes articles that offer relevant B-to-B marketing information and links readers interested in reading more to the complete articles. B2B Insights also provides links to informative white papers, podcasts and blogs, including a featured blog in each issue. In addition, the interactive publication invites readers to share their opinions in the monthly “B2B Ballot.”

Godfrey provides full-service, integrated business-to-business branding and marketing communications services. The agency offers research, brand management, advertising, convergent public relations, digital marketing, search (SEO and SEM), media, direct marketing and analytics services.