Do you think they are a fad and choosing to ignore them? That’s could be a career limiting move. Are you embracing them to the point that you are packing up all our old tools (toys) and just playing with the new ones? This might be just as dangerous. Just as in the movie those old tools still have their strengths. In your experimentation with the new tools are you finding that they do a better job than the old ones? Do they have complementary attributes? I’d really like to know.

As you look at the new tools vs. the old tools, what criteria are you using to decide if they should be part of your communication mix? My filter has two parts. First, I refer to the timeless principle of AIDA (awareness, interest, desire and action) to give me a reference point of what I am trying to accomplish. Second, I need to understand where my audience is on exposure to and use the tool. What filters are you using to decide what tools to apply? I’d really like to know.

Ultimately it is about engaging the right tool for the job that needs to get done. What has been your experience? I’d really like to know.