Yes and no, depending on who you ask and how you view the iPhone.

If you ask an end-user who's lusting after one, he or she will of course say, "Yes! I'm ready!"  The coolness factor is through the roof, and no longer do they need multiple devices to accomplish the same tasks. Visual voice mail and Google Maps alone can be productivity boosters.

If you ask the IT folks who would have to support it -- and compare the iPhone with smart phones like the Treo -- they're likely to say no. First, the "multiple devices" it so conveniently replaces are personal entertainment devices -- iPods. Why should IT's budget bear the brunt of that?

More importantly, supporting iPhones for now means hit-or-miss synching with Exchange, and no over-the-air push updating. That alone is a deal-killer for many companies. No editable Office docs, that's another downside. Oh, and you can't mention the productivity enhancers without also mentioning the black hole of lost time that is instant YouTube access and texting.

(To be fair, I own an iPhone and I've tried to get it to work with Exchange 2003, and so far no dice. I've gotten Windows Mobile smart phones working with push, but it was no walk in the woods, either).

Somebody would have to make a pretty stellar presentation to me to convince me to equip our account managers with iPhones (sorry, folks), and I'm known to be a Mac fanatic. As much as I wish the iPhone was ready for the corporate world, reality trumps.  And I haven't even touched on the security aspects of this device.

I do know one thing for sure - Web marketers had better start making Web pages that work well with the iPhone. I'd be all over that. Apple is selling a ton of iPhones, and the Web experience on an iPhone is way better than anything else I've ever seen for such a small device. It's not perfect yet, but the foundation is there. Apple's developers will only improve upon it as time goes on. Apple has already put together a gallery of Web apps for the iPhone. I use one called Nozbe, and it's fantastic (any David Allen G.T.D. fans out there?)

But where's the iPhone version of my favorite sites, many of which are advertising-based? Maybe those site owners are still figuring out how to do advertising on iPhone formatted pages -- they don't support Flash yet, and who knows how to measure impressions?  Why aren't my favorite industry blogs offering iPhone formatted content? Imagine the synergy you could achieve by tying in mobile textual content with podcasts and vodcasts.

Better get with the program, Web content providers and marketers.  Christmas is right around the corner, and there are gonna be some iPhones in stockings and under trees! I know we'll be thinking about it here at Godfrey. In-between checking the weather forecast and watching the latest Britney debacles on YouTube videos on our iPhones, that is.