B2B Direct Marketing
New technologies. New mindsets.
Does your B2B marcom program use direct marketing, especially direct mail, at important stages in the selling process? Now, you can learn how to create an effective sales lead program using Web 2.0, database marketing, and relationship marketing techniques.
To build a successful strategic B2B direct marketing campaign requires a new mindset. We can help with guidance and recommendations on how to combine sophisticated B2B strategies, message “roadmaps” and prospect “refineries” into an integrated marketing program.
Our direct marcom production services include writing effective direct mail letters, email messages and complete E-newsletter content, developing “offers,” such as white papers, and employing cost-effective ways to build, buy, or rent lists.
Our strategic B2B direct marketing experts can help you:
To build a successful strategic B2B direct marketing campaign requires a new mindset. We can help with guidance and recommendations on how to combine sophisticated B2B strategies, message “roadmaps” and prospect “refineries” into an integrated marketing program.
Our direct marcom production services include writing effective direct mail letters, email messages and complete E-newsletter content, developing “offers,” such as white papers, and employing cost-effective ways to build, buy, or rent lists.
Our strategic B2B direct marketing experts can help you:
- Build, maintain and manage your lists and databases
- Devise a "roadmap" to cultivate prospects and "refine" them into sales leads
- Write and design targeted content using appropriate HTML and XML programming
- Generate program metrics and analysis using A/B and multivariate testing
- Integrate existing SFA and CRM systems with advanced email marketing software
- Apply direct tactics to existing customers for affinity-building and cross-selling
