B-to-B brand equity is harder to measure than B-to-C. It’s more complex and the people that matter are often harder to pin down. If the typical B-to-B marketer does invest the time and money to do a brand study, it tends to go on the shelf because there is nothing “actionable” about it. And in today’s marketing environment, if you can’t put the knowledge gained to work, why do it?

Assessing your brand equity and getting actionable insight is what makes the B-to-B Brand Equity Analyzer (BEA) unique. Developed by Godfrey and Decision Analyst, a leading global marketing research company headquartered in Arlington, TX, the B-to-B Brand Equity Analyzer provides B-to-B marketers with more than a tool to assess brand equity in a market.

The Brand Equity Analyzer delivers:

• Assessment – Determine your current brand equity.
• Insight – Learn how changes in specific areas will impact your overall brand equity and desired positioning.
• Impact - Test different actions and predict the impact in almost real-time, rather than implementing a program and waiting months or years to see if it worked.
• Action – Get actionable insight that will impact how you run your company as well as your marketing.

Get answers to your B-to-B Branding questions:

• What are the strengths of our company’s brand relative to others in a defined market space?
• Why do buyers use or not use our brand?
• Why do buyers use or not use competing brands?
• How well do we understand and live our own brand?
• AND...What actions will increase the strength and the use of our brand relative to our competitors?

Learn more about the Brand Equity Analyzer:

Beyond simple awareness and perception studies, beyond branding studies, the B-to-B Brand Equity Analyzer offers actionable insight that will impact how you run your company as well as your marketing.