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Welcome to B2B Insights. B2B Insights highlights trends and technologies influencing the business-to-business marketing community. It offers quick, practical information–statistics, news, and commentary–to help marketers develop and implement communications programs. |
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| B2B Bytes Research and stats |
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| Are you paying enough attention to your brand? 72% of customers are willing to pay 20% more for a premium brand. Don't get lost in the marketing communications clutter and risk becoming a commodity. |
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| Where do most marketing dollars go? B-to-B marketers spend 28% of their marketing budgets on industry-specific publications, 20.8% on various online venues, 12.5% on general business books, 12.1% on corporate Web sites, 10.7% on traditional broadcast media, 8.7% on direct mail and 7% on public relations. Read more about the ABM Forrester Study. |
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| Are you doing enough online? Online advertising spending in the U.S. will reach $21.4 billion by year end 2007. Business-to-business digital advertising revenue will pass B2B print ad revenue by 2009, E–marketer reports. |
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| B2B Briefs News and commentary |
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Stickiest brands on the web Top U.S. parent companies and the stickiest brands on the Web. |
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Intel shifts print dollars online New B-to-B campaign pushes the limits of online advertising with 3-D Google Maps technology and highly interactive banners. |
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B2B Branding — Common sense or no sense? Today's new communications technologies are changing the fundamental basis of business-to-business marketing. Almost daily. Is branding no longer relevant? We think it's more important than ever. |
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| Read Godfrey's white paper on "B-to-B Branding in a 2.0 World." | ||||||||
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Godfrey provides full-service, integrated business-to-business branding and marketing communications services. If you would like to be excluded from future communications, please Unsubscribe. We respect your need for privacy and will not share your personal information without your permission. Read our Privacy Statement. ©2007 Godfrey |
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Featured Blog  Russ Green
VP & Partner, Godfrey |
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