It’s never too late for B2B companies to invest in a content marketing program. In fact, having an integrated content marketing strategy could mean all the difference in how effective and successful you are when communicating with customers and prospects. Michael Brenner, VP of Marketing and Content Strategy at SAP, spoke at Godfrey’s FWD:B2B conference about this very topic.
Here are some key takeaways to help B2B marketers get started with developing a content strategy:
Michael also presented some interesting statistics. Did you know that the half-life of a piece of content shared on top social networks is three hours? After that, you can pretty much say good bye to future clicks. Another interesting fact he shared was that by 2017, an estimated 90% of all web traffic will be video.
Following his presentation, Michael stuck around for an on-camera Q&A session. Watch it to hear about some of the most valuable lessons he’s learned. And check out what he thinks is the next big thing in B2B marketing.