Godfrey Wins Brand Builder Award

JLG CONEXPO

Hard work pays off! Our “Reaching Out at CONEXPO” efforts for JLG Industries, Inc., won Best Trade Show Marketing Strategy from Hanley Wood. This integrated program started with PR where we hosted a pre-show Sneak Peek Media Day and developed a targeted direct campaign with print and online ads as well as a 20,000-square-foot hotel billboard.

JLG CONEXPO 2014

At the booth, visitors interacted with: two self-service eDoc (literature) stations, a large-scale smartphone and tablet showcasing the new JLG website and JLG ConExpo microsite, a “Reaching Out” wall with a 4K touch-screen, and a boom camera that was mounted atop a boom lift.

JLG CONEXPO 2014

B2B Sightings

harrington-dogfish-head

B2B Brewing

Harrington Hoists shines high above the brew room floor at Dogfish Head Craft Brewery. 

JLG jimmy johns

Partners in Deliciousness

We spotted our good friend JLG lending a hand to the new sandwich shop below our office.

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