JLG Conexpo Trade Show Strategy JLG Conexpo Trade Show Strategy

JLG Goes Big at Conexpo 2014

Our message was simple: JLG innovation helps you reach your challenges with confidence

Getting that message to 130,000 CONEXPO conference attendees wasn’t quite so simple. To make this message stick at CONEXPO, we would have to host a special media day, direct a daily video blog, create a 20,000-square-foot billboard, design a two-story stand-alone booth, develop an interactive display on a 4K monitor and manage numerous other tactics - all of them unified to drive that singular message of confidence through JLG innovation.

JLG Conexpo Trade Show Strategy
Everything from emails to boom-mounted cameras

The experience started with a targeted direct campaign, print and online awareness ads, and a 20,000-square-foot hotel billboard at the show. The booth interior featured a multi-point, user-driven experience that was expansive but felt personal. It included nine "innovation stations"; two reception areas; a Ground Support Technology Center; two self-service eDoc (literature) stations; and a large-scale smartphone and tablet showcasing the new JLG website. Users could also interact with a huge 4K touchscreen to watch customer stories, maneuver a camera mounted atop a boom lift, explore 360-degree images of new equipment and learn more about JLG’s “45 Years of Innovation.”

More than 1,000 visitors came to explore the JLG space.
JLG Conexpo Trade Show Strategy
Making a big impact with the numbers to prove it

This large-scale unified effort resulted in 100 earned media placements, 1,242 booth visitors, 3,778 microsite visitors and 4,708 video viewers.

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