Solenis Rebrand Solenis Rebrand

Rebranding Solenis with an Advanced Motif

A sleek new brand for a long-respected leader

Ashland Water Technologies was looking for a new name and a new brand to reflect their strong reputation for experience, technology and support. The result was Solenis, a sleek brand to represent a highly advanced team of problem-solvers. We carried that concept through a logo, a visual personality and a brand voice - all working together in a profoundly confident brand expression.

Solenis Rebrand
We introduced this “advanced team” with video, infographics and social media profiles

Our trade show booths feature clean visuals and minimal copy to maximize impact and face-to-face engagement opportunities. We engaged employees with the new brand through business cards, infographics and, of course, wine bottles. And we also directed a short, motion-graphic video to introduce Solenis to the world.

The introductory video received more than 1,000 views.
Solenis Rebrand
Customers connected with the team right away

The brand’s launch was a success. In the first two weeks, Solenis accrued more than 600 followers on LinkedIn, and the introductory video received more than 1,000 views.

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