Ashland Water Technologies was looking for a new name and a new brand to reflect their strong reputation for experience, technology and support. The result was Solenis, a sleek brand to represent a highly advanced team of problem-solvers. We carried that concept through a logo, a visual personality and a brand voice - all working together in a profoundly confident brand expression.
Our trade show booths feature clean visuals and minimal copy to maximize impact and face-to-face engagement opportunities. We engaged employees with the new brand through business cards, infographics and, of course, wine bottles. And we also directed a short, motion-graphic video to introduce Solenis to the world.
The brand’s launch was a success. In the first two weeks, Solenis accrued more than 600 followers on LinkedIn, and the introductory video received more than 1,000 views.