We believe in collaborative relationships with our client partners. We share your challenges and successes. And we work as a team towards the same goal—to engage your prospects and produce measurable results.

Read stories about the successes our B-to-B clients have had with strategically integrated programs.

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Direct Marketing Builds Brand Affinity

nora® Rubber Flooring

To develop a more direct relationship with a worldwide audience of architects and interior designers, nora® Rubber Flooring took the direct approach.

Using Direct to Penetrate a Vertical Market

Bosch Rexroth Corporation

To penetrate a key market, Bosch Rexroth used a direct marketing strategy to gain position as an industry expert and reach “stealth” buyers with brand positioning and solutions information.

Search Engine Marketing

Hercules Ventures

In coordination with the launch of a significant market expansion, Hercules Ventures turned to Search Engine Marketing to target specific buyers across an extremely broad range of applications.

Brand Positioning

Bosch Rexroth Corporation

The creation of Bosch Rexroth and the presentation of one new company from a multitude of products and company names to one.

Developing Brand Personalities

JLG Industries, Inc.

To differentiate four brands within the same product category, JLG needed to dig down deep to find the brand personalities that created end user affinity and dealer loyalty.

Implementing Brand Guardianship on a Global Scale

JLG Industries, Inc.

To ensure consistent implementation of its strategic branding and identity standards by all business entities and communicators, JLG faced communications hurdles and increasing costs of printing and distributing.

Brand Awareness Before Market Upturn

JLG Industries, Inc.

Anticipating the upturn in the construction equipment industry after the 2002 recession, JLG Industries sought to re-establish its brand awareness and strengthen its messaging.

Repositioning to a Greener Brand

nora® Rubber Flooring

Building brand image in the U.S. required approaches for this well-known German brand of resilient flooring. Talking to customers and taking a fresh look helped fuel an award-winning campaign.

Brand Awareness and New Product Offerings

York Unitary Product Group

York introduced a new line of residential HVAC products that marked a dramatic evolution in their marketing and manufacturing philosophy.

Branding Challenges for YORK International

YORK International

Godfrey developed a brand identity and positioning, both were integrated into branding communication programs that were implemented at corporate and business unit levels.

Selling to Engineers, Architects, and Owners

YORK International, Danfoss, and Architectural Testing

Companies that make products for man-made environments are selling in a "greener" world. Stringent standards for sustainable design and energy efficiency pose critical communication challenges.