To connect with these customers, we created communications that unite larger social and environmental perspectives with practical business concerns.

To introduce YORK® ECO2 chillers, Godfrey conveys a dual message symbolized by a green tree. This approach simultaneously sells the customer as a responsible citizen concerned about ecology and as a prudent decision maker concerned with economy. Also for YORK, a corporate advertisement was produced that provides customer-significant proofs to support a position of environmental commitment.

For Architectural Testing, Inc.—a national firm evaluating fenestration and building-material performance—a new capabilities brochure counterpoises the awesome power of natural forces with their position as "The Power in Performance Testing."

And, we're helping Danfoss speak to a larger audience than their traditional HVAC&R component customer by symbolizing how decision makers are grappling with changing energy standards.

In summary, communicating with decision makers in the Built Environment means understanding all the factors influencing the sale—energy, indoor air quality, service, controls, performance, regulations, and price. Finding the right balance creates a winning formula.