B-to-B case history, Paid Search in a Major Market Initiative, Godfrey marketing communications

Home > Experience & Capabilities > Case Histories > Hercules Ventures

Search Engine Marketing Increases Traffic by Almost 40%

Challenge:

Hercules Ventures launched a new Web site recently, extending its broad line of industrial chemicals to a wide range of new markets. The company needed a cost-effective way to make potential buyers aware of the range of specific chemicals Hercules was now offering to this broader audience.

Godfrey Solution:

Godfrey developed a Search Engine Marketing program that very specifically targeted the products required. Beginning almost immediately after the launch, traffic volumes jumped 40 percent.

Read more Case Histories about the successes our clients have had with strategically integrated programs.

	About Us \| Contact Us \| B2B Insights Sign-Up SEARCH Insights Experience Creative B2B Branding Brand Strategy Portfolio What We Do \| Clients & Industries \| Case Histories \| Pyramid Process Briefs \| Blog \| E-News \| Podcasts \| Resources
Hercules Ventures Home > Experience & Capabilities > Case Histories > Hercules Ventures Search Engine Marketing Increases Traffic by Almost 40% Previous \| Next Challenge: Hercules Ventures launched a new Web site recently, extending its broad line of industrial chemicals to a wide range of new markets. The company needed a cost-effective way to make potential buyers aware of the range of specific chemicals Hercules was now offering to this broader audience. Godfrey Solution: Godfrey developed a Search Engine Marketing program that very specifically targeted the products required. Beginning almost immediately after the launch, traffic volumes jumped 40 percent. Read more Case Histories about the successes our clients have had with strategically integrated programs.