MARKET RESEARCH
How to Spot a Need for Market Research
About Markets:
About Products:
- Do you know the buying influences for your products?
- Do you know why, when, and where sales peak and slump?
- Do you know your product's market share?
- Do you know why and how market demand for your products' will be changing?
- Do you know where it may be profitable to expand your market?
- Do you know what new products or product modifications the market is seeking?
- Do you understand current customer perceptions about your products and company?
- Do you know how to gauge the sales impact of product or packaging changes?
- Do you know customers' and prospects' attitudes toward new products and product modifications before changes are made?
- Do you know how your customers would improve your product?
- Do you know if your product offering is targeting to the most profitable market segments?
- Do you really know why you lose important sales?
- Are your salespeople using the most effective selling proposition?
- Are you gleaning the most critical information from your call reports?
- Do you know what is driving your competitors' sales?
- Do you know what your customers really think about your companies and your competitors sales process?
- Are you making the most profitable use of your distribution channels?
- Do you know what your distributor really thinks about your products/services and your competitors'?
- Do you know if your distributors are making the most effective presentation of your products?
- Is your distribution channel keeping pace with demographic and technological changes in your markets?
- Do you know what your customers really think about your distributors or your representatives?
- Do you know if your advertising messages are on target with the audiences?
- Is your advertising presenting the most effective sales proposition?
- Do you have measurable advertising goals?
- Are sales aids being effectively used throughout the sales process?
- Do you know what your customers really think about your advertising?
