B-to-B Strategic Search, Business-to-business marketing communications agency, Godfrey

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B-to-B Strategic Search critical to online success

Brand Strategy

Convergent Public Relations

Search (SEO/SEM)

Studies show that more than 70% of B2B prospects begin their research on new products and technologies using a search engine. Thus, a high level of search performance – using both Search Engine Optimization and Search Engine Marketing – is critical to online success for B-to-B marketers who are looking to find new customers, reach hidden buyers, or generate demand, etc.

Godfrey believes B-to-B marketers benefit from a strategic, holistic approach to search that incorporates both SEO and SEM. It is based on:

A systematic approach to keyword analysis and development
Development of web content optimized to improve SEO and SEM performance
Integration of strategic search techniques across your entire communications program
Continuous improvement in SEO and SEM performance through rigorous evaluation of search analytics

Find out about Strategic Search:

Bing's Application
to B2B.
(239 KB PDF)

Download B-to-B
Strategic Search
White Paper.
(105 KB PDF)

Read blog entries on
B-to-B Search

Contact Godfrey. Business-to-Business Marketing Communications.

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B-to-B Strategic Search Home > Experience > What We Do > Digital Marketing and Web > B-to-B Strategic Search B-to-B Strategic Search critical to online success Brand Strategy Convergent Public Relations Creative Services Digital Marketing Direct Marketing Global Marketing Hyperintegration Marketing Analytics Media Research Search (SEO/SEM) Web Site Development Studies show that more than 70% of B2B prospects begin their research on new products and technologies using a search engine. Thus, a high level of search performance – using both Search Engine Optimization and Search Engine Marketing – is critical to online success for B-to-B marketers who are looking to find new customers, reach hidden buyers, or generate demand, etc. Godfrey believes B-to-B marketers benefit from a strategic, holistic approach to search that incorporates both SEO and SEM. It is based on: A systematic approach to keyword analysis and development Development of web content optimized to improve SEO and SEM performance Integration of strategic search techniques across your entire communications program Continuous improvement in SEO and SEM performance through rigorous evaluation of search analytics Find out about Strategic Search: Bing's Application to B2B. (239 KB PDF) Download B-to-B Strategic Search White Paper. (105 KB PDF) Read blog entries on B-to-B Search Contact Godfrey. Business-to-Business Marketing Communications. B2B Ballot Share Your Opinion A more qualified b-to-b lead Through SEO Through SEM Gotta have both View Results B2B Insights Blog B-to-B marketing talk and trends Marketing Resources Podcasts, white papers, and case histories B2B Insights E-news B-to-B marketing stats & news