B-to-B Search Engine Marketing
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Why SEM (Paid Search) Is Different for B-to-B
Paid links or sponsored links that appear at the top and right sides of search results page originally were
viewed as a way to "pay" for placement when organic search results were not satisfactory.
Now, however, Search Engine Marketing (SEM) has become much more than that, evolving into an important marketing technique in its own right.
SEM has been shown to be one of the most cost-effective ways to drive traffic to your web site. We have sites that have achieved a 40 percent increase in traffic with a relatively modest Google Adwords program, for example.
Godfrey's media strategists are Google Adwords Qualified, with extensive experience in building SEM programs that effectively target business-to-business search users.
Now, however, Search Engine Marketing (SEM) has become much more than that, evolving into an important marketing technique in its own right.
SEM has been shown to be one of the most cost-effective ways to drive traffic to your web site. We have sites that have achieved a 40 percent increase in traffic with a relatively modest Google Adwords program, for example.
Godfrey's media strategists are Google Adwords Qualified, with extensive experience in building SEM programs that effectively target business-to-business search users.
