B-to-B Search Engine Marketing
Home > Experience & Capabilities > What We Do > Digital Marketing and Web > B-to-B Strategic Search > B-to-B Search Engine Marketing
Why SEM (Paid Search) Is Different for B-to-B
Paid links or sponsored links that appear at the top and right sides of search results page originally were
viewed as a way to "pay" for placement when organic search results were not satisfactory.
Now, however, Search Engine Marketing (SEM) has become much more than that, evolving into an important marketing technique in its own right.
SEM has been shown to be one of the most cost-effective ways to drive traffic to your web site. We have sites that have achieved a 40 percent increase in traffic with a relatively modest Google Adwords program, for example.
A Google AdWords Qualified Company, Godfrey's search marketing team includes Google Advertising Professionals who have extensive experience building local and international paid search programs targeting business-to-business search users.
Now, however, Search Engine Marketing (SEM) has become much more than that, evolving into an important marketing technique in its own right.
SEM has been shown to be one of the most cost-effective ways to drive traffic to your web site. We have sites that have achieved a 40 percent increase in traffic with a relatively modest Google Adwords program, for example.
A Google AdWords Qualified Company, Godfrey's search marketing team includes Google Advertising Professionals who have extensive experience building local and international paid search programs targeting business-to-business search users.
