Studies have shown that what matters most to B2B buyers far and wide is a well-known brand with a solid reputation. So why do many B2B companies neglect the brand’s importance to the customer?
Every time your customers interact with or experience your brand, they are assessing the kind of company you are and learning what they can expect from your products. You have a brand whether you manage it or not. And how you are perceived by your customers and prospects will affect their purchasing decisions.
Treating your brand as an asset and understanding that it’s a long-term investment is key to building strong brand equity. If you don’t manage this critical asset, others will do it for you.
In this on-demand webinar, Godfrey’s Russ Green, Executive Vice President and Partner, and Erin Michalak, Account Group Manager, will walk you through the importance of consistent, strategic branding and how to use B2B branding best practices to strengthen your brand equity.You’ll learn:
Register now for instant access to the on-demand webinar, B2B Branding: How to Strengthen Your Most Critical Asset.