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B2B Briefs & White Papers
Commentary on trends and technologies influencing the B-to-B marketing community.
Recent Insights
How to Spot a Need for Market Research
B-to-B Marketing 2.0
By Topic
Branding
Importance of Branding in Uncertain Times
(65 KB PDF)
B-to-B Branding: Consumer Models Need Not Apply
(105 KB PDF)
B-to-B Branding in a 2.0 World
(106 KB PDF)
Branding Differentiation
(55 KB PDF)
Extending B-to-B Branding Through The Channel
(184 KB PDF)
Living your Differentiation in a Web 2.0 World
(101 KB PDF)
Channel Communications
Channel Communications, keeping your channel partners informed, motivated, and committed to your brand.
Channel Strategy Audit
(63 KB PDF)
Direct Marketing
Change your mind about B2B direct marketing
(67 KB PDF)
Three ways to make B2B direct marketing work
(98 KB PDF)
Hyperintergration
B-to-B marketing integration in a Web 2.0 world
(69 KB PDF)
Planning the customer experience at Web 2.0 speeds
(67 KB PDF)
Hyperintegration Marketing Audit
(148 KB PDF)
Marketing Planning & Strategy
B-to-B Media Channel Planning
(190 KB PDF)
Cause-Related Marketing, linking your brand to a worthy cause.
Communications for the Customer Lifecycle, building a marketing pipeline to cultivate lukewarm prospects and track results.
Effective Customer Mindshare: Turning Awareness into Results
Marketing Planning for Success, tough questions that, when answered,
help you market more successfully.
Marketing ROI, Helping you show how your marketing communications programs add to the bottom line.
Top B-to-B Marketing Challenges
Marketing Communications - General
B-to-B Marketing Analytics
Communicating with Engineers, making the human connection with your technical audiences.
Extranets, earning customer loyalty by making it easier to do
business with you.
Lead Management System Audit
(147 KB PDF)
Sales and Marketing, bridging the communications gap.
Trade Shows & Fairs, making the most our of your trade show investment.
View All
Public Relations
Change Communications, helping you communicate effectively about business launches, mergers, acquisitions, changes in market
dynamics, or crises.
Crisis Communications, keeping your cool in a crisis situation.
Download Convergent PR White Paper
(102 KB PDF)
Podcast White Paper
(69 KB PDF)
Selecting Partners to Communicate Your News
(66 KB PDF)
Search
B-to-B Strategic Search White Paper
(105 KB PDF)
Search Engine Optimization, building traffic to your site with higher search engine rankings.
What B2B Marketers Need to Know about Improving Search Engine Performance
(81 KB PDF)
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