For B2B marketers, appropriate communications to distribution channels is one of their most imposing challenges. As channel partners are squeezed by cost pressures, consolidation, and overnight delivery, they are looking to manufacturers for help in cutting costs, supporting their marketing efforts, and communicating the value-added message.

• Marketing Support. The cost of creating marketing support materials makes it imperative that you share your product, market, and branding material with your business partners.
• Channel Conflict. As smaller channel partners are gobbled up, the remaining companies increasing compete with each other, and with you.
• Adding Value. The key factor facing distribution in this new century is, how do they add continue to add value in a world of Internet commerce and overnight delivery.

Keeping your channel partners well informed and committed to your brand may determine the marketing success of your organization. And Godfrey has extensive expertise in crafting communications that connect with channels. From traditional newsletters and mailers to high-tech extranets and E-marketing, we can help.

Want to find out how your channel marketing program is performing?
Take our Godfrey Channel Strategy Audit (148 KB PDF).