B-to-B Marketing 2.0 is our term for using a host of new techniques and technologies to enhance the effectiveness and efficiency of a B-to-B branding or marketing program. Your customers and prospects are using these new technologies every day. They may start using them in their personal lives, but it doesn't take long before they use them in their work lives.

One of the impacts of the new technologies is a blending and blurring of those two lives. So you can't afford to segment your thinking or pretend that your customers and prospects aren't changing the ways they interact with you and your competitors.

What's our take on B-to-B Marketing in the 2.0 world?

We think it's about applying timeless marketing principles and new technologies to transform business-to-business marketing communications practice. It requires strong branding and disciplined execution so your messages get delivered consistently across a dizzying array of media. We use traditional and new technologies to help you make connections with your markets, prospects and, ultimately, individual customers. And we measure and analyze what we do to help make your programs more effective than ever before.

We can help you with:

• Web site enhancements for a better user experience and interaction
• Search engine optimization (SEO) including keyword analysis and strategies
• Search engine marketing (SEM) in horizontal and vertical search engines
• "New Media" including blogs, Podcasts, Webcasts, online video and more
• Online advertising, the fastest-growing segment of B-to-B marketing spending
• Direct communications, including email and E-news
• "New PR" practices including press release optimization, use of social media and editorial use of the "new media"
• Analytics applied to all areas of your program

Contact us to discuss B-to-B marketing in a 2.0 world.