Effective market planning demands asking tough questions: about the marketplace, your customers, your competition, and your company and its products. Once you have the answers, it becomes much easier to discern how to effectively position your company, and support your brand and market your products, services and solutions. So as you prepare to develop and refine your marketing plan, begin by asking yourself these important questions.

• What are the significant economic, business and marketing trends in the key industries you serve?
• Who are your key customers?
• What does business look like for your customers in 2005?
• Who are your key competitors?
• What are their marketing strengths and weaknesses?
• What marketing strategies will you employ to gain a long-term competitive advantage?
• Is your company's positioning still relevant, market focused and customer driven?
• Are your sales and marketing efforts integrated?
• Are resources appropriately aligned with business and marketing objectives?
• Are you prepared for the unexpected?

Even if you believe your existing marketing plan is sound, a critical evaluation will help identify ways in which it can be approved.

Let us help you build your brand. Godfrey has extensive experience in helping our clients enhance their brand messages to all their audiences, using all the media available to them. From brand positioning to Internet sites, direct mail, public relations, and product advertising, your brand plays an important role in effective communications.