With so much media fragmentation and noise in today's world, how can marketers get mindshare from customers? And turn that awareness into sales success?

Godfrey president and CEO Valerie Moul joins other prominent marketing communications professionals in a new business book, "Achieving Customer Mindshare through Advertising."

Moul is one of several national marketing communications professionals who contributed chapters to the book, published by Aspatore Books.

Learn more about Achieving Customer Mindshare.

Highlights of Effective Mindshare: Transforming Top-of-Mind Awareness into Bottom-Line Results

• Defining mindshare and effective mindshare in B-to-B marketing.
• Discovering the value of deeper insights into B-to-B customers, including demographics, emotional drivers, and behaviors.
• Creating a multi-faceted media strategy to reach audiences with a better ROI.
• Following a process to create a differentiated brand, identify values, map audiences, align messaging, and integrate the program.
• Understanding roles and techniques of marketing communications tactics, including advertising, public relations, events and trade shows, the Internet, search marketing, and new media (E-mail, E-newsletters, “Webinars”, Podcasts, RSS feeds, blogs).
• Using the channel to build mindshare; how to turn distributors into mindshare advocates.
• Measuring customer mindshare; using “leading indicators” and web analytics.
• Putting it into practice—a B-to-B case history of building awareness, improving perceptions, building demand, and measuring results.

Praise for Aspatore Books

Aspatore Books is the largest and most exclusive publisher of C-Level executives (CEO, CFO, CTO, CMO, Partner) from the world's most respected companies and law firms.

Here’s what people are saying about Aspatore's publications:

"Unlike any other publisher – actual authors that are on the front-lines of what is happening in industry." - Paul A. Sellers, Executive Director, National Sales, Fleet and Remarketing, Hyundai Motor America

"What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge." - Richard Costello, Manager-Corporate Marketing Communication, General Electric

"Hear from executives who are shaping the future of business." – Felicia Fields, Vice President, Human Resources, Ford Motor Company