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B2B Marketing Podcasts
Podcasts dedicated to the discussion of business-to-business marketing techniques and technologies.
Podcast Episodes
- Brand Equity Analyzer
(15.2 MB 16:37 MP3)
Learn about the B2B Brand Equity Analyzer. - Hyperintegration : Much Ado about Nothing?
(7 MB 7:32 MP3)
B-to-b marketing communications integration on steroids, hyperintegration uses the capabilities and analytics of Web 2.0 to achieve higher levels of marketing ROI. - Protecting the Value of Your Brand in Uncertain Times
(9.4 MB 9:59 MP3)
Learn why B-to-B marketers should resist management pressure to cut branding activity during uncertain times. - Sophisticated B2B Direct Marketing in the Web 2.0 World
(6.64 MB 6:53 MP3)
An overview of how direct marketing to prospective customers is becoming more sophisticated thanks to new technologies made available in the Web 2.0 world. - B-to-B branding in a 2.0 world
(12.7 MB 9:01 MP3)
An overview of how the technologies made available by the new 2.0 world change the way you should be communicating about your brand. - B-to-B Strategic Search
(11.8 MB 8:12 MP3)
Vice President, Jody Jacobs, shares her knowledge about B-to-B strategic search. - Convergent PR – What B-to-B marketers need to know.
(10.5 MB 7:30 MP3)
Learn how social media PR can complement your integrated marketing communications program.
