Search engine marketing is suddenly the hot topic among B2B marketers, for a variety of reasons. It's one of the best and most obvious ways to be found on the Internet. And more and more engineers are identifying the Web as their resource of choice for research on new products and technologies.

• Use meta tags, titles, and keyword-rich content
• Offer text alternatives to DHTML, javascript and Flash navigation
• Offer text-only equivalents to dynamic (databased) content
• Submit to major search engines like Google, Yahoo, MSN, and Alta Vista
• Encourage other sites to link to yours, thereby increasing its "popularity" ranking
• Evaluate paid listings on major search engines used by your target audience

While online advertising, paid listings, and optimization may offer an important new source of hits on your Web site, we also encourage our clients not to forget the role of their traditional marketing communications in driving users to their Web sites. And a recent Machine Design survey determined that 81% of the 634 design engineer respondents say they learn of vendor web sites by reading engineering magazines, and 73% cite articles in these pubs.

Not eager to plunge into the world of robots, meta tags, Web Crawlers, SEM (Search Engine Marketing) in order to achieve your goals? We can help. We have many examples of techniques that help drive users to your site.

Read our white paper, "What B2B Marketers Need to Know about Improving Search Engine Performance." (81 KB PDF)