Godfrey offers free brochure to help plan, implement and follow up on trade shows
February 22, 2007
Godfrey, a nationally ranked business-to-business marketing communications agency, offers ShowSmart, a comprehensive guide to assist exhibitors in making the most of their trade show investment.
Even though budget cuts and E-commerce have impacted trade show attendance, it is clear that this tactic remains an important part of the sales and marketing mix.
"The number-one reason people attend a trade show is to obtain useful information," said Curt Hitchcock, executive vice president and director of business development with Godfrey. "Getting your information into the greatest number of people's hands is the key to raising product awareness and increasing sales."
Godfrey's ShowSmart brochure (739 KB PDF) is available online as a downloadable PDF and provides practical tips for planning trade show success. The guide helps marketers define their show's purpose, focus and organize pre-show planning, promotion and training, follow-up and tracking results.
Taking advantage of Godfrey's proven track record and experience, a marketer can determine the best course of action to fit the need and budget.
Godfrey's ShowSmart information sheet helps marketers prepare items for at-show activities, such as live demonstrations and prize give-a-ways. When the show is over, marketers can track what worked by follow-up email, prospect surveys and other online tracking techniques or any of the other innovative ideas presented in the brochure.
Being prepared and making the most of each booth visit can have a significant impact on future business. Having well-designed presentations, offering compelling information and demonstrations and capturing pertinent information, will help marketers achieve their marketing goals and ultimately result in more sales.
For more information on trade show planning or to speak with an expert on Godfrey's ShowSmart program, contact Russ Green at or 717-393-3831, ext. 125.
Godfrey is a full-service, integrated business-to-business communications company. The agency offers research, strategic consulting, change communications management, brand management, advertising, public relations, interactive media and e-business solutions, lead management, measurement and the ability to implement cutting-edge technologies.
Godfrey Editorial Contact
Godfrey
40 N. Christian Street
Lancaster, PA 17602
717-393-3831
www.godfrey.com
