http://www.godfrey.com Godfrey's strategic perspective on the latest trends in business-to-business marketing communications, research, brand management, advertising, public relations, digital marketing, search (SEO and SEM), media, direct marketing and analytics. en-us © 2007 Godfrey vince@godfrey.com Tue, 24 Jul 2007 15:00:00 -0500 Business 720 http://www.godfrey.com/podcast/B2BInsights_Podcast_144.jpg http://www.godfrey.com 144 144 Godfrey B2B insights provided by Godfrey Godfrey's strategic perspective on the latest trends in business-to-business marketing communications, research, brand management, advertising, public relations, digital marketing, search (SEO and SEM), media, direct marketing and analytics. Godfrey, B-to-B insights, b-to-b marketing, research, brand management, advertising, public relations, digital marketing, search, media, direct marketing, analytics no Godfrey info@godfrey.com http://www.godfrey.com/podcast/Brand-Equity-Analyzer.mp3 Curt Hitchcock, executive vice president for Godfrey Advertising, and John Colias, head of analytics for Decision Analyst, a leading global research company, discuss the new B2B Brand Equity Analyzer. This tool can help B2B marketers by using simulations to investigate all the different ways to build their brand equity. Godfrey - info@godfrey.com Fri, 28 Aug 2009 12:00:00 -0500 Business http://www.godfrey.com/podcast/Brand-Equity-Analyzer.mp3 Godfrey - info@godfrey.com B2B Brand Equity Analyzer for B2B Marketers Curt Hitchcock, executive vice president for Godfrey Advertising, and John Colias, head of analytics for Decision Analyst, a leading global research company, discuss the new B2B Brand Equity Analyzer. This tool can help B2B marketers by using simulations to investigate all the different ways to build their brand equity. no 16:36 b2b branding, b-to-b branding, business to business branding, brand equity, brand equity analyzer, brand-guided, brand building, b2b marketing, branding research, b2b research, Godfrey, Decision Analyst http://www.godfrey.com/podcast/Protecting-the-Value-of-Your-Brand-in-Uncertain-Times.mp3 B-to-B marketers should resist management pressure to cut branding activity during uncertain times, because that's precisely when brand communications are most effective. Godfrey - info@godfrey.com Wed, 03 Sep 2008 12:00:00 -0500 Business http://www.godfrey.com/podcast/Protecting-the-Value-of-Your-Brand-in-Uncertain-Times.mp3 Godfrey - info@godfrey.com Protecting the Value of Your Brand in Uncertain Times B-to-B marketers should resist management pressure to cut branding activity during uncertain times, because that's precisely when brand communications are most effective. no 09:59 branding, B-to-B branding, B-to-B strategic branding, business-to-business branding, integration, branding performance,. brand http://www.godfrey.com/podcast/B2B_Direct_Marketing_In_A_Web_2-0_World.mp3 An overview of how direct marketing to prospective customers is becoming more sophisticated thanks to new technologies made available in the Web 2.0 world. Godfrey - info@godfrey.com Fri, 16 Nov 2007 22:00:00 -0500 Business http://www.godfrey.com/podcast/B2B_Direct_Marketing_In_A_Web_2-0_World.mp3 Godfrey - info@godfrey.com Sophisticated B2B Direct Marketing in the Web 2.0 World An overview of how direct marketing to prospective customers is becoming more sophisticated thanks to new technologies made available in the Web 2.0 world. no 06:53 Web 2.0, direct marketing, marketing, new business, strategic marketing channel, new technologies, B2B, SEO, SEM, sales, leads, web-based technologies, direct, ROI, relevance, relationships, response, digital channels, user experience, relevant communications http://www.godfrey.com/podcast/B2B_Branding_in_a _2.0_World.mp3 An overview of how the technologies made available by the new 2.0 world change the way you should be communicating about your brand. Godfrey - info@godfrey.com Mon, 12 Nov 2007 13:00:00 -0500 Business http://www.godfrey.com/podcast/B2B_Branding_in_a _2.0_World.mp3 Godfrey - info@godfrey.com B-to-B branding in a 2.0 world An overview of how the technologies made available by the new 2.0 world change the way you should be communicating about your brand. no 09:01 branding messages, brand experience, B-to-B customers, branding promise, branding communications, Brand ambassadors, blogs, direct interaction, New media, Brand training, internal branding, Podcasts, Wikis, Direct, Websites, Interactive technology, Web 2.0 http://www.godfrey.com/podcast/B2B_Search_Marketing.mp3 Vice President, Jody Jacobs, shares her knowledge about B-to-B strategic search. Godfrey - info@godfrey.com Fri, 17 Aug 2007 16:00:00 -0500 Business http://www.godfrey.com/podcast/B2B_Search_Marketing.mp3 Godfrey - info@godfrey.com B-to-B Strategic Search Vice President, Jody Jacobs, shares her knowledge about B-to-B strategic search. no 08:12 SEO, SEM, Search, b2b, b-to-b, strategic search, keyword analysis, content development, link equity, integration, and analytics http://www.godfrey.com/podcast/Convergent_PR.mp3 Senior PR Account Manager, Todd Walter, talks about recent changes in the Public Relations industry and shares Godfrey’s new service offering, Convergent PR, and what it means for business-to-business marketers. Godfrey - info@godfrey.com Tue, 24 Jul 2007 15:00:00 -0500 Business http://www.godfrey.com/podcast/Convergent_PR.mp3 Godfrey - info@godfrey.com Convergent Public Relations-The Best of Traditional and Social Media PR Senior PR Account Manager, Todd Walter, talks about recent changes in the Public Relations industry and shares Godfrey’s new service offering, Convergent PR, and what it means for business-to-business marketers. no 07:30 Convergent Public Relations, Public Relations, Social Media Public Relations, SMPRs, Pod cast, podcast, bloggs, blogs, vodcasts, B2B, B-to-B, BtoB