Godfrey-Blog-Feed

8/31/10 The Business of Being Social

Mike Wilt — Tue, 31 Aug 2010 09:48:00 GMT

A Regular Round-Up of Social Media Musings

In our inaugural aggregation of social media happenings we look at Facebook Places, the Facebook privacy debate and social network gaming.

Will Facebook Places Take Location Based Social Media to the Next Level?

Ben Wilver — Fri, 27 Aug 2010 14:45:00 GMT

So far, location based social media sites like FourSquare, BrightKite, Citysense and Aka-Aki, to name a few, have not hit main stream popularity. But the obscurity of location based services could be poised to change with the announcement of Facebook Places last week. With this announcement, we will now see location based functionality incorporated in to the most popular social networking site in the world.

iPad App Design Considerations: How it's Different from the iPhone

Jennifer Leigh Brown — Fri, 27 Aug 2010 08:48:00 GMT

You just released your b2b iPhone app, and now you’re ready to charge ahead with the iPad. You're excited, but first consider these tips on how designing for the iPad is different from the iPhone.

So you’ve got more website traffic, but not more conversions…now what?

Leanne Terpak — Wed, 18 Aug 2010 22:12:00 GMT

I love analyzing user behavior on websites and looking at outcomes through analytics. I think regularly about what does the user want to do when they get to a page on your site? And did they complete the task that they intended to do? Or more importantly, did they complete the task that YOU wanted them to do?

Developing an SEO Strategy - Part 2: SiteStructure

Ben Wilver — Mon, 16 Aug 2010 15:54:03 GMT

In part 1 of this series, I covered the process of keyword research. The first article walked you through how to build the foundation of your SEO house. In part 2, I will talk about the importance of your site’s structure and how to develop a navigation that will support your keywords. Developing a sound site structure is like building the frame of your SEO house.

With Social Media, Going Global Starts at Home

Lacey Dean — Thu, 12 Aug 2010 14:50:05 GMT

Recent research shows that the United States constitutes less than 20 percent of the overall online market. For a global company, that means that even with a 100-percent-successful domestic social media strategy, you are, at most, reaching 20 percent of your online audience.

You’ve changed. Will your current customers care?

Jim Castanzo — Tue, 10 Aug 2010 10:26:00 GMT

Has your product or service offering changed or evolved? Does your new offerings appeal to a broader audience than your existing customer base? Do you know who your new prospects are? To reach new prospects, do you need to leverage new channels of distribution and communication? B2B Research may be the surest way to get answers to these questions.

The TRIC to making direct-response work (harder).

Jim Castanzo — Mon, 09 Aug 2010 14:48:01 GMT

There are four keys to TRICing prospects into opening and reading your email.

2D Codes – Fad or Fashion?

Lynne DeMers-Hunt — Fri, 06 Aug 2010 13:11:00 GMT

2D codes seem to be gaining popularity as of late – the “new” way to download information in a pretty quick fashion. I hadn’t noticed these little beauties until they started appearing in magazines, touting specialized offers.

Simple Ways to Increase Your Email Open Rates

JaVonna Woodruff — Thu, 05 Aug 2010 16:42:00 GMT

Nowadays any time you buy something, whether online or at a store, you are asked for your personal email address. With my cell phone synced up to my email, I’ve got instant access to my account.