Godfrey-Blog-Feed

Your Mobile App: Helpful Solution or Burden on Users?

jleigh@godfrey.com (Jennifer Leigh Brown) — Thu, 02 Feb 2012 08:00:00 GMT

Why are you investing in a mobile app? Will this one offering make a difference with your target audience? Maybe you are expecting too much.

Building a New Kind of Product Literature

ahunt@godfrey.com (Andy Hunt) — Wed, 01 Feb 2012 09:18:00 GMT

E-books have been getting a lot of attention lately and rightly so. E-reading devices are big sellers. Amazon and Apple have both expanded their support of highly designed and interactive content. We're releasing an e-book for Caterpillar that takes advantage of some of those things and takes product literature in a new direction.

The Business of Being Social: January 2012

agerz@godfrey.com (Anna Gerz) — Tue, 31 Jan 2012 15:54:19 GMT

A Regular Roundup of Social Media Musings by Anna Gerz & Mike Wilt

This month's collection of all things Social Media examines a collection of lesser known networks and the content that fuels our social habits.

Gaining Valuable Insight through Salespeople & Social Media

lldean@godfrey.com (Lacey Dean) — Mon, 30 Jan 2012 08:44:00 GMT

More and more, we see B2B salespeople embracing social media to meet their personal sales targets. Marketing teams could learn a lot from salespeople (or their social media activities), just by asking a few questions (and spending some quality time surfing social media sites).

A Little Birdie Told Me

awagner@godfrey.com (Amy Wagner) — Fri, 27 Jan 2012 10:03:00 GMT

As a B2B communications professional, I’ve realized that being fully immersed in social media has taught me a valuable lesson: Less is more. One of the most important things we can take away from Twitter’s little blue birdie is the ability to write concisely.

When Primary Research Goes Right - The Sequel

sdalbor@godfrey.com (Steve Dalbor) — Thu, 26 Jan 2012 09:44:44 GMT

In an interesting sequel to last year’s B2B research success story, primary research saves a client from a potentially damaging error in perceiving their audience.

B2B Marketing Analytics: What's Stopping Us? (Part Two)

jim@godfrey.com (Jim Everhart) — Wed, 25 Jan 2012 08:32:00 GMT

After reading the excellent blog by my colleague Leanne Terpak on establishing KPIs, my thoughts returned to a topic I had raised earlier: If KPIs and the analytics they drive are so important, why aren’t we doing better with them? What is stopping us?

How B2B Web Analytics Can Help Your Social Media Campaigns

meinfrank@godfrey.com (Melissa Einfrank) — Tue, 24 Jan 2012 10:16:00 GMT

How do you know if your social media program is really resonating with your audience? Which tweets have resulted in conversions on your website? The following blog gives some tips on how to begin setting up an analytics strategy.

Position Yourself as a Thought Leader

ssechrist@godfrey.com (Sarah Sechrist) — Mon, 23 Jan 2012 10:02:00 GMT

By now, you certainly have heard the term thought leadership around meetings or business dinners. It’s an up-and-coming concept in the marketing world, including B2B. It’s a radically different way of considering leadership – it doesn’t travel from top to bottom through the ranks, but outward to a whole industry— and it changes how people think.

Millennials are making B2B buying decisions. Are you ready to communicate with them?

kjones@godfrey.com (Ken Jones) — Fri, 20 Jan 2012 14:55:00 GMT

Millennials are moving onto B2B buying teams and influencing product and service purchase decisions. Are you ready to communicate with them?