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Respect others and their points of view. See “The Golden Rule.” Demonstrate thoughtfulness (including making sure your ideas are well thought-out and expressed) in your writing. Be interesting. Interestingly, people spend more time with folks they feel they can learn from and share with. So, don't forget about including links to information that you find engaging and useful. Make sure your facts are straight. After all, you are a person of integrity and have earned the respect your colleagues. Funny facts can easily tarnish a great reputation. Seek to add some value to the conversation. Be honest, will that post you're writing add insight, perspective or enhance the conversation? If not, hold that thought.
If you think something you're about to write might be confidential, proprietary or might really have a negative impact on business, (yours, ours or others) trust your instincts. Think through the consequences. If you can't figure out whether your writing could make the company, clients or your fellow workers look bad, seek help. Respect the copyright laws. That means not posting things that you don't own or have the necessary consent to use. When in doubt don't. Protect your privacy and the privacy of others. A no-brainer, but worth restating. We don't want any personally identifiable information spreading on the Internet that could be used for illegal or harmful purposes. Bad stuff happens every day when the wrong people get their hands on information that should be kept private. Let's be part of the solution, not the problem.