BEUMER sought to leverage the successful results attributed to its Cross-Belt Sortation System, which was installed at the Chico’s FAS DC-2 distribution center.
Both pieces demonstrate how the BEUMER solution seamlessly integrates retail replenishment and direct-to-consumer order fulfillment in one facility. The seven-minute video, which captures on-site interviews and picking, sorting and packing operations at the facility, supports BEUMER’s media relations efforts as it showcases the BEUMER best-in-breed sortation solution and speaks directly to the materials handling and logistics audience.
When Chico’s executives viewed the BEUMER video, they asked us to create a second, shorter version to share with Chico’s employees and a third version for the company’s investor relations group. Content from the video and case study was repurposed as the foundation of four email campaigns BEUMER ran through its marketing automation software.