“Launch.It” was an official online trade show and social media portal linked to the CONEXPO digital media center. This was a platform that reached thousands of event attendees, and it was open to any corporate contributor with an event password. Bosch Rexroth needed a plan for using Launch.It to promote their event presence and build interest in Bosch Rexroth technology and products. So Godfrey created a content schedule that began two months in advance of the show.
We organized an inventory of existing press releases, technical articles, case studies, brochures and videos that had re-use potential. This content fueled a large portion of what we would share on a biweekly basis for two months. We also built interest in Bosch Rexroth technology and products by making content available on the trade show media center.
Over that two-month period, Bosch Rexroth Launch.It content was viewed 1,200 times. All of this interaction became an invaluable support to marketing and public relations efforts leading up to CONEXPO. According to one editor at OEM Off-Highway, “Bosch Rexroth was the prime example of how to use Launch.It effectively at CONEXPO.”